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A "How to Workshop" for anyone facing the
question : "How
do I influence management to accept my breakthrough
idea?"
Dec 11, 2008 9:00 AM to 4:00
PM - Registrations start at 8:30 AM
Lunch will be served at the event.
Location : 3636 American River Dr, Sacramento, CA
(Interwest Offices)
Registration
Are you struggling to be
heard by executive management so your strategic idea can
be funded? Are you bored with the limitations of
maintaining a current product that only improves
incrementally and looking for a new challenge?
Are you concerned that your cash cow business is at risk
to emerging competitive technology, and your job with
it?
Growth depends on
innovation –
sustainable growth depends not just on disruptive
technology but on a full spectrum of innovation from
incremental innovation to the radical. This course
is designed to teach the soft skills and management
tools to build internal consensus and momentum to
win
management support for innovative ideas.
Your key takeaways will be practical ideas to:
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Assess and articulate your company’s strategic
portfolio even when one doesn’t exist
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Position the strategic opportunity that your
innovative idea represents within this portfolio
matrix?
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Capture Voice of the Customer data to
substantiate the significant opportunity your
innovative idea represents?
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Reposition skunkworks or R&D exploration as viable
new innovative ideas for deeper funding?
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Build a compelling business case that not only
captures the opportunity but a realistic assessment
of the costs to successfully bring an innovative
product to market?
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Shape metrics and evaluation criteria to get your
business case approved when financial thresholds are
in place?
Who Should Attend This
Workshop?
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Anyone who wants to champion a breakthrough idea
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Product management
professionals
Note : This hands-on
workshop is designed to encourage maximum
audience participation and learning ; And as
part of the workshop, two weeks following the
event, you will receive a
30 minute 1x1
coaching time with the course
instructor.
About Patrina
Mack, Workshop Instructor
Patrina Mack is Managing Partner of
Vision & Execution, a consultancy serving emerging and
established companies here and internationally to
optimize market acceptance of innovative product
solutions across a wide range of industries.
Author of award-winning and widely reprinted
article “After Internet Time: Five New Realities
For Product Development.”
Two-term NorCal
Chapter President of Product Development & Management
Association.
Mentor to the
TechCoire and
California
Clean Tech. Instructor in NPD 2.0 and Design for
the Environment at UCSC Extension.
Patrina Mack, is one of Silicon
Valley’s leading experts on new product
development and innovation management.
Among other credits, she has:
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20+ years experience in product development and
innovation management.
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Certified New Product Development Professional
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Experienced instructor in this topical area: UCSC
Extension, San Jose State, San Francisco State and
Golden Gate University
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Corporate Trainer at Cisco, Intel, Nuance & Wind
River
Registration
Members - $195,
Non-members - $265,
Member Registration (Early Bird) - $195
Non-Member Registration (Early Bird) - $265
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