Accurate Sales Forecasting : Best Practices
A round table discussion for private company CEOs/CFOs

Date: March 31, 2010 - 8:00 AM - 9:30 AM, Roseville, CA
Location: Exact location disclosed only to participating CxOs
Cost: Members - Free or $50 , depending on your membership level
           Non-members : $100. Strictly No walk-ins

Forecasting sales is never easy. There as many reasons why forecasts are missed as there are customers—the economy, misunderstood sales pipeline, customer budget cuts, competition, market shifts, product inadequacies, supply shortages, etc. It is especially difficult when you you don’t have any previous sales history to guide you, which happens if you are launching a new product or entering a new market. And an unpredictable economy complicates things as well.

Anyone who ever carried a quota can create an explanation of how things did not turn out according to how they were “supposed to”. If you are in a manufacturing environment, sales forecasting is even more important as it drives manufacturing line production, which in turn drive inventory, supply, costs, and ultimately revenues. Most supply problems result from poor forecasting.
It is not just enough to have a tool – salesforce.com or Netsuite to do forecasting. Tools will produce only what humans provide as input. This is why the accuracy of sales forecasting needs new thinking.

At our next Executive Network event, we will feature a round table consisting of technology executives from Numonyx, First American and other companies, who have gone through the process and have best practices on implementing an accurate forecasting system. As at every one of the events, you will be an active participant and as such you are invited to submit your questions to the moderator ahead of time. Please click on the link below to be pre-approved for this invite-only event first. Seating is limited to 15 executives and TechCoire members receive priority registration