It is hard to miss the mobile industry chatter around
mobile advertising. Analysts are telling us that it will
be a $20B market by 2012, but what will it take for the
industry to grow from less than $2B in 2007 to 10 times
the market size in 5 years.
Assuming the growth is possible:
• What hurdles need to be tackled? What opportunities
are created as a result?
• Who are the likely dominant players in the ecosystem?
• What new business models and price-points are likely
to emerge?
• How can content players and software vendors take
advantage of this opportunity?
• What are the metrics and measurements for advertising
success?
• What will successful implementations look like?
• How will mobile advertising evolve? And what
does this mean for the industry?
Chetan Sharma
Chetan Sharma is one of the leading strategists in the
mobile industry. Executives from wireless companies
around the world seek his accurate predictions,
independent insights, and actionable recommendations.
Chetan has helped
develop their mobile advertising strategyfor NTT DoCoMo, China Mobile, Disney, KTF,
Sony, Samsung, KDDI, Virgin Mobile, Sprint Nextel, AT&T
Wireless, Qualcomm and Reliance Infocomm among
others.
Chetan is the author of five books on the mobile
industry including the two being released in 2008 –
Mobile Advertising (John Wiley) and Wireless Broadband:
Conflict and Convergence (IEEE Press). He has patents in
wireless communications, is regularly invited to speak
at conferences worldwide, and is an active member in
industry bodies and committees. Chetan has been
interviewed Time, New York Times, Wall Street Journal,
BusinessWeek, Japan Media Review, Mobile Communications
International, and GigaOM, and has appeared on NPR, WBBN,
and CNBC as a wireless data technology expert.
He served on the U.S. advisory committee of the
Korea-Pacific U.S. States Joint Conference on wireless
and multimedia. Chetan has published several articles
and industry reports on a wide variety of topics. Chetan
is a sought-after strategist on IP matters in the
wireless industry. He has been retained as an expert
witness and advisor for some of the most prominent legal
matters in front of the International Trade Commission
(ITC) including Qualcomm vs. Broadcom and Ericsson vs.
Samsung. Chetan has Master of Science and Electrical Engineering
degree from Kansas State University and Bachelor of
Science degree from the Indian Institute of Technology,
Roorkee.
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