Launch Lessons : 50 Tips for Successful Product Launches
Date : May 9, 2012
Time : Networking starts at 6:00 PM, Keynote starts at 7 PM
Location : Sacramento Marriott, 11211, Point East Drive, Rancho Cordova, CA
Cost : Non-members - $60 online or $70 at the door | Members attend free
Topic: 50 Secrets for Launching Successful Consumer Technology Products
We’ve seen many consumer technology products over the last decade, and watch some fade in favor of new brands while some that has been ‘replaced’ by other products , the portable GPS being one example. Also intriguing is why some companies could charge $500 for a clock radio (and have delighted customers) while others struggled if their product was priced even a few dollars above a competitor. While some people have pointed to brand recognition, brand positioning or brand value as the main answers, we observed that during the past decade, one of the strongest and most loved brands, Sony, has struggled while a company left for dead 10 years ago, Apple, has risen to the top and has become the most valuable company on the planet. What did companies like Apple, Bose and Amazon (with its Kindle) do right and what did companies that fell from grace miss?
As consumer technology products entered everyone’s lives over the past decade, The Digital Life Consulting Group set out to understand what made some consumer tech products succeed and others fail. Josh Weinberg of Digital Consulting Group, is an accomplished marketer and publisher of the popular deck of “Product Success Cards” outlining the best practices for companies launch consumer (and other) tech products. Josh will take us through a number of the best practices and possible use a local product in-development as a case study at the upcoming meeting on May 9th.
If you are a marketer or someone responsible for launching technology products, this is a “must-attend” event for you.
About Joshua Weinberg:
Since 1989 Josh Weinberg has helped companies introduce successful technology products to the consumer marketplace, drawing on his extensive professional launch, product advising and public relations experience as well as his deep technical knowledge.
In 2003 he founded The Digital Life Consulting Group to advises consumer electronics, consumer technology and other companies at various stages of a product s development and life. The company has studied best practices for successful launches and uses that information to provide market intelligence, product analysis, positioning, messaging and launch strategy.
During his career, Josh has successfully launched a wide range of products for clients and technologies ranging from toys for Intel to cell phones and the PlayStation 3 for Sony. Prior to that Josh introduced and promoted Intel’s efforts to persuade toy makers to build PC-connected toys. He went on to lead the announcement of the company s partnership with Mattel and then launched the joint venture’s first product, a toy microscope that introduced PCs to new set of users–kids. The launch generated worldwide coverage and accomplished Intel’s business objective of getting toy companies to design PC-connected toys. Josh also launched Sony’s entry into the PC market and the first products in the VAIO PC line.
More recently, Josh launched Truveo.com, the widely acclaimed video search engine; PushPin, Placebase’s dynamic online mapping product; QiGO, the Internet experience key introduced at Walt Mossberg and Kara Swisher’s D5 conference; and PairUp the social networking service for travelers that won the DEMOgod award at the DEMO conference. Josh has also helped to launch a number of other digital imaging, wireless, and consumer products such as LivePix photo editing software, Scanview drum scanners, Agfa imagesetters, AirMedia’s wireless Internet receiver, WinStar’s phone network, Homestead’s website building tools, Digital Cable Radio’s music over cable TV service, and Zatso’s personalized video newscast.
Non-Member Registration : $50 (Early bird by April 22nd), $60 after $70 at the door
Online registration has ended. Please pay at the door if you plan to attend tonight.
