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Gordon Campbell
Blogging and the future of online media
September 28, 2006, Thursday @ 6 pm

Best Western Venetian Court (click for driving instructions)
11269 Point East Drive, Rancho Cordova

Cost: Members free; $30 on or before September 26, 2006

Networking: 5:30 to 7 pm
Speaker and Discussion: 7 to 8 pm
More Networking: 8 to 9 pm
Online registration has ended, but you can register on the spot at the event or become a member right away and bring the email receipt (MUST) and your business card to the event"

Just a few years back, blogs were viewed as a collection of off-the-cuff ramblings in cyberspace read mainly by online devotees. While it continues to be an open forum for many to inexpensively publish their thoughts to the outside world, blogging has emerged as the new social media and forum for corporate communication, thereby changing the dynamics of online media. This rapid acceptance of blogging raises several questions including.

  • How did blogging emerge as the new social media? What lessons can we learn from its success?
  • What are the metrics that define successful blogs?
  • What does the future of blogging hold for us?
  • How will social media generate new businesses and how will they impact old line businesses?
  • How does this impact the online, TV and print journalism and entertainment?
  • Will blogs emerge as the new ‘user forum’ for customer service?
  • How does blogging change the rules of engagement in the new corporate world?
  • Is blogging an indicator of the evolution to a whole new democratic way of sharing information globally?

Join Tony Perkins, the legendary founder and Editor-in-Chief of AlwaysOn Network and the founder of Red Herring magazine at our next TechCoire meeting as he shares his insights on this compelling innovation of this century.

Speaker

Tony is a pioneering media entrepreneur and a prominent opinion leader in the technology business and investment editorial world. Tony earned this distinction as the creator and editor in chief of Red Herring, which he founded in 1993, and the AlwaysOn network, his current venture founded in 2002.

Even as Red Herring’s revenues were soaring along with the rest of the technology sector’s, Tony co-wrote The Internet Bubble: Inside the Overvalued World of High-Tech Stocks (HarperBusiness, 1999), a book that foretold the dot-com bust and warned investors to get out quick. The Internet Bubble became an international bestseller; a sequel was published in 2001.

Tony continues to chronicle the technology world in a regular column for the Wall Street Journal and as a television commentator for MSNBC’s “Hardball with Chris Matthews,” CNN, CNBC, BBC, and Bloomberg Television. His prolific editorial output consistently lands him on the list of top ten technology business journalists by AdWeek’s Technology Marketing magazine.

Tony’s public activities include serving on President George W. Bush’s Information Technology Advisory Council. He co-founded and chaired Silicon Valley’s premier business and technology forum, the Churchill Club in Palo Alto, California. Prior to launching Red Herring and ALWAYSON, Tony was founder and CEO of Upside Publishing and vice president of business development at Silicon Valley Bank.





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