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Most Wi-Fi hot spots offering wireless high-speed Internet connections have failed to find a sustainable business model, since it's hard to make people pay for something they often get for free. Even with this, coffee shops and cities (including Sacramento) continue to add free WiFi to attract customers. While some wireless providers like Cometa Networks, a provider of nationwide hotspots, have closed their doors; many others continue to seek traction.
Certain segments look promising. Fee-based Wi-Fi on airplanes, however, looks like it is taking off (Pun intended!). In June, German carrier Lufthansa began offering on-board Wi-Fi on flights between Munich and Los Angeles, charging $30 for a connection lasting the duration of the flight. Boeing, which installed the gear and runs the service, thinks it can eventually put the service on 4,500 of the world's 13,500 commercial jets. Nextel on its part, is currently using Flarion's OFDM technology to provide Broadband services in Research Triangle Park, North Carolina. Many other service providers are conducting trials using proprietary or early adopter versions of WiMax to test out broadband adoption. All of this is happening, while it is not certain if the business or operation can be made profitable.
Join for a dialogue with two industry experts: Paul Catalano from RelevantC on September 23rd as he discusses and debates the future for broadband wireless.
What broadband wireless service models exist today?
What are the classic pitfalls that service providers make?
What kind of revenues is at stake?
How can you sustain a business model for a broadband service?
What is the plan for Boeing's Connexion (WiFi on airplanes)?
How will the future of WiMax impact the deployment of next generation 3G networks?
What new services can be offered leveraging the broadband infrastructure?
What partnership models are likely to emerge?
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