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Zack Souza, TechCoire member since Jan 2005
 
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The pre-registration has ended, however you can attend the event tonight by paying the walk-in dues of $30 at the door — or become a member right away — and bring the receipt of membership payment to the event.
Pricing is risky for any business, but it's even more risky if you are a startup developing your first product and have no customer base. Your anxious-to-please competitor is only a click away, and you are worried if you are leaving money on the table. Or, even worse, is your price turning away potential customers? What price is too high? What price is too low?

How do you know if that new product or service that you are developing (or are planning to sell) has a reasonably sized, interested target group? In other words, are there enough people who will pay enough money? Join Michael Tanner, Managing Director of Chasm Group as he shares some of the best practices and success stories from leading technology vendors and shares with you the psychology of pricing technology products. He will address some of the following topics:
  • How do you approach pricing as the product is being rolled out?
  • Can you make pricing an intricate part of your strategy?
  • How do you position your product relative to those of the competitors?
  • What factors should you consider proprietary (one of a kind) vs. generic products?
  • Pricing for cost vs. value: Which models work and which do not?
  • Do ROI metrics still matter in the new business climate?
  • What's commodity pricing? When and why it may or may not work for you?
  • How do you structure channel pricing?
  • If you are in a "pricing mess", how do you structure and introduce new pricing?


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