Tell a Friend
Join Mailing List
|
|
Program / Events
Very few companies have successfully created and leveraged an effective channel strategy to sell their technology products. IBM is known for the effectiveness of its channel strategy, but most startup and smaller companies, and larger companies without the brand and financial resources find it challenging and costly to drive business through indirect channels.
Join a team of industry experts who will discuss the important topic on how strategic partnering and channel sales can help your firm drive revenue, leverage marketing resources of larger organizations and position the company more positively to investors.
The discussion will address best practices that can be applied by both startups and established businesses alike and will include:
- Top 10 Steps on how to create a partnership program
- What makes a partnership "strategic" to your organization? How do you select those partners
- What are the common pitfalls to avoid?
- How do you optimize a partnership? - Thinking beyond press releases
- How should one address pricing, promotions and other investments in the channel?
- Why will the channel sell your product versus your competitor's?
- How to leverage partner's marketing dollars?
- How can you minimize conflict within your channel?
Panelists
Jeff Eid, Vice President - Mobility Business Development, Immersion Corporation
Jeff Eid is VP of Mobility Business Development and responsible for worldwide sales of Immersion's (NASDAQ: IMMR) embedded force-feedback control systems and tools to handset OEMs, mobile operators and content developers, and to create and manage Immersion's enabling partner relationships. His 25 year industry experience includes stints as VP of Sales for iUniverse, VP of Sales and Account Management for Beyond.com and as Sr.Director of Sales for Adobe. Jeff started his career as a Staff Engineer with SRI (Stanford Research Institute) and spend 8 years in various roles with IBM before moving on to take his role at Adobe.
Mike Agron, Managing Director - Americas , Mapinfo Corporation
Mike Agron is the Managing Director of the Americas Partners group. MapInfo (NASDAQ (MAPS) a $165 Million Location-based-informationsoftware company with headquarters in Troy, New York. He's responsible for the VAR, OEM & Enterprise Partner channels that contributes over 25% of the Americas annual revenue target and for strategic global enterprise alliances and "go to market programs", with a specific focus on Business Intelligence. Mike is a former veteran of such industry leaders as EDS, Apple Computer and Oracle Corporation, and is a proven revenue generator in all market conditions.
Nancy Twomey, Director - Worldwide Partners - Webex Inc
Nancy Twomey is the worldwide director of Partner marketing for Webex Communications and has been with them since 2003. During her tenure, she grew the channel revenue 5 times and produced the annual partner summits. Since 1982, Nancy has grown her marketing career in various large and small firms throughout the silicon valley in the areas of strategy development - delivering competitive, whole solutions expanding value for customers and partnerships. Nancy's work experience includes senior marketing stints at Adobe Systems, Compaq Computers, Tandem Computers, Informix Software and Computer Associates.
Patrina Mack, Managing Director, Vision & Execution - Moderator
Patrina Mack, founder and managing director of Vision & Execution, has 20 years of marketing experience in both small entrepreneurial and large corporate organizations. She has extensive experience in business-to-consumer and business-to-business marketing strategy and implementation. Ms. Mack has held product marketing positions with AirTouch Communications (now Vodafone), where she was responsible for identifying market opportunities for PCS wireless, and with NetGravity, where she was responsible for hosted interactive advertising solutions. In previous consulting roles, Ms. Mack has worked with such Fortune 500 companies as Adobe Systems, Microsoft, Silicon Graphics, and Visa International amongst others.
|
Non-Member Payment
|
|
