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Marketing Lessons from Hollywood
PanelJuly 26, 2007, Thursday @ 6:00 pm
How You Can Use the Same Strategies the Super Stars and Hollywood Studios use to Create Huge Amounts of Media Exposure for your business

Sacramento Marriott (click for driving instructions)
11211 Point East Drive, Rancho Cordova, CA

Cost: Members free; $40 if you pre-register before 6/25 or $60 at the door
Networking: 6:00 to 7:00 PM
Speaker and Discussion: 7:15 - 8:30 PM
More Networking: 8:30 to 9:00 pm
calendar Download this event into Outlook Member RSVP   |   Non-Member Payment

Randall has worked with and promoted some of today’s hottest stars and companies.  He’s promoted Madonna, George Lucas’ THX Division, NEC, Panasonic, all of the Major Hollywood Studios, Regal Entertainment Group and dozens of other Fortune 500 companies. 

He has also mastered the art of taking a small to mid-sized company from “in-obscurity” to big-time celebrity and national or international recognition and sales.  During the evening, Randall will reveal to you some of the little-known insider secrets he uses everyday to promote, market, and sell his client’s and his own products and company including:

He’ll share some of the secrets and strategies and will discuss:

    • How to create potent press releases that practically forces the media to interview you
    • How to write by-lined articles that get published, grab the reader’s attention and make them call you
    • Know what to send to a reporter or producer who calls and asks, “Can I see some more information about you and your company?”
    • The one thing you must always include in all your communications with media people.
    • How to exploit every available opportunity in publicity and PR and get thousands of dollars worth of exposure - free.
    • How to pitch an idea to the media or joint venture partner – in their language – so they love you and say, “Yes.”
    • How to ‘tag along’ and ride the coat tails of current events
    • How to release a story on the Internet so the search engines actually drive free traffic to your site.  And what to do with the traffic when it arrives (The Funnel System

    Speaker

    Randall Blaum been called "The Motion Picture Exhibition Industry's favorite executive management, marketing & advertising, sales, and customer service wizard" and "America's Dump Your Debt Expert." Sure, it's a long, drawn out accolade. But then again, it's taken over 25 years of love, sweat and tears to earn the coveted position as the "Hollywood Marketing Mogul" for America's number one export industry: the business of making dreams come true (aka "the Entertainment Industry"). Why? Because throughout those 25 years this Hollywood Marketing Mogul has been making BIG dreams come true in ways that use the secrets, systems, and strategies of old fashioned Hollywood movie magic!

    Randall Blaum began his own coaching & consulting firm out of his home after leaving his position as Vice President of Advertising with the largest motion picture exhibition company in the world - Regal Entertainment. Now, his company, Marketing Experts International, is taking his consulting practice to a whole new level while still managing to be a top advisor for several Fortune 100 and Fortune Global 500 companies, and many others. He has published a national best selling book on wisdom that is translated in five countries, has a new book, "The 52 Keys" due for national release in 2007 has been a columnist for "Box Office" magazine - the quintessential trade journal for the motion picture industry, and is heard by millions of people every week on America WebWorks radio and he adamantly refuses to think like a traditional, run-of-the-mill business owner and consultant.


    Non-Member Payment -  $40 now or at the door or Become a 2007 member and attend for free!

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