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You're planning a product launch or marketing initiative that will require sales and service to ramp up more rapidly than ever. Your market presents new challenges demanding a higher level of execution. The investment is huge and the risk is enormous. Your people must perform according to plan. How do you ensure that they will perform up to and beyond expectations for the launch?
Listen to Dr. Carl Binder, a leading performance management consultant who helps Global 2000 and fast growth companies launch new products, improve sales, service and marketing effectiveness, and grow market share. His impressive list of clients includes Microsoft, Motorola, Lotus Development Corporation, Intel Corporation, Hewlett Packard-Compaq and Oracle amongst others.
Five performance improvement strategies, supported by examples and specific tactics, will give you new tools for maximizing top line success. Carl Binder will outline strategies and tactics for:
Building performance around milestones in the sales process.
Deploying a launch performance system, not merely launch training.
Linking your solutions to customer needs, not just features and benefits.
Developing competitive strategy based on how you address customer needs, not just on feature comparisons.
Designing and delivering sales knowledge and tools based on specific performance requirements.
If you are a CEO, a VP of Sales or Business Development, or a Marketing executive responsible for launching new products, you cannot afford to ignore this highly sought-after speaker.
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