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Program / Events
At a time when product release cycles are faster, competition is broader, and budgets are tighter, equipping the sales force and channel partners with the right information on new and existing products and services is a time-consuming, costly, and often frustrating activity. In this presentation we will discuss 10 best practices to help marketing organizations stay sane during a new product rollout and beyond — particularly in light of recent budget cuts. In addition, we will walk through real-world examples for both an established company and a small start-up business.
Speaker
Kathleen Gogan
Kathleen Gogan is a Partner with Topline Strategy Group. Over the past 20 years, Kathleen has been responsible for introducing dozens of high technology products to newly, emerging markets with start-ups such as Decisive Technology, Responsys, Eloquent, and Docent, Inc. as well as rolling out major product releases to multiple channels with Informix Software, and Hewlett-Packard.
Kathleen has held executive management positions with Citadon, Docent, Decisive Technology, Eloquent, Informix Software, Hewlett-Packard and Responsys, . Kathleen holds a bachelor's of science degree in Mechanical Engineering from Notre Dame University and a Masters of Management form the J.L. Kellogg Graduate School of Management at Northwestern University.
Kathy is a frequent speaker at many user group events and marketing conferences and her recent speaking engagements include : BMA User's Group, Silicon Valley Product Manager's Association, Centra User's Conference, WBT Producer's Conference, Training Director's Forum, TechLearn Conference, Amsterdam Business Technology Conference, and Informix User's Group Conference.
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