Tell a Friend
Join Mailing List
|
|
Programs / Events / Bio
July 22, 2004
Creating and Executing Winning Software Demonstrations
About the Speaker
Peter Cohan is principal of The Second Derivative, a consultancy focused on helping software organizations improve their sales and marketing results. He recently authored "Great Demo!", a book that provides methods to create and execute compelling demonstrations.
Before founding The Second Derivative, Peter founded the Discovery Tools® business unit at Symyx Technologies, Inc., where he grew the business from an empty spreadsheet into a $30 million operation. Prior to Symyx, Peter served in marketing, sales, and management positions at MDL Information Systems, a leading provider of scientific information management software.
About Second Derivative
The Second Derivative helps organizations increase the probability of success in their sales and marketing processes.
They provide coaching, consulting, workshops and skills development, with a particular focus on the needs of organizations developing and selling software. Great Demo!, the novel method for creating and delivering compelling software demonstrations is offered exclusively through The Second Derivative.
|
|
