Tell a Friend
Join Mailing List
|
|
Programs / Events / Bio
February 24, 2005
Building Sales Performance for the Product Launch
About Dr. Carl Binder
Dr. Carl Binder began his career conducting and applying research on learning and performance at Harvard University in 1972. After a decade as Associate Director of a learning research laboratory, he founded Precision Teaching and Management Systems, Inc., in 1982 to bring the results of his research to corporations, with an initial focus on the financial services industry, which was then undergoing deregulation and needed to build consultative sales performance.
After producing huge improvements in sales performance ramp-up leading executives to call his methodology "a strategic advantage," Carl published results that led to engagements in other industries, including high tech, telecommunications, biotechnology, and medical devices. He founded Product Knowledge Systems, Inc., in 1992 as a joint venture with Information Mapping, Inc., combining performance systems with what came to be called "knowledge management" strategies for large and mid-sized sales and marketing organizations.
His current firm, Binder Riha Associates, accelerates performance in sales, marketing, and customer service organizations of all sizes by enabling clients to implement research-based performance improvement methods. He is a leader in the field of Human Performance Technology, a widely sought after speaker, and author of dozens of publications in the fields of instructional design, performance improvement, knowledge management, sales and marketing, and educational policy.
|
|
