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Pre-registration has ended, but you can join us tonight at the Lake Natoma Inn and pay for the event onsite
"Mobile TV ultimately will be more important and will likely offer a larger wave of investment opportunity than the personal computer" according to L. John Doerr of Kleiner Perkins Caufield & Byers as quoted in the May 2005 issue of Forbes. Forbes went on to coin the term "Cellevision" to the business of Mobile TV.

Mobile television has clearly taken the corporate and venture communities by storm, with a series of product, service, and technology announcements, and a flurry of venture investments in mobile television chipset, platform, and services companies. The argument is that while subscribers will not watch a 3-hour movie on their cell phones, they will turn the cell phones on for a quick 3-minute snack or a short look into their favorite live sports game.

Some market research indicates strong latent demand for mobile TV and video, and early take-up of services in overseas markets such as Japan and Korea shows the potential to translate this into high take-up and usage. But, is it all hype or is there a new killer app for 3G and 4G?
  • Will subscribers really watch television on small screens with limited audio capabilities?

  • What is the market opportunity for mobile TV and video services? What are the key challenges for operators and broadcasters to address this market?

  • How are mobile operators addressing the 3G video services market today? What services and business models are being introduced?

  • What are the key factors in the business model for successful mobile TV and video services? What is the potential revenue per Mbyte for mobile video? How significant are content costs?

  • Will Hollywood product high quality and interesting enough content for this medium?

  • Who will pay — subscribers themselves, advertisers, or other?

  • What is the role of broadcast TV networks such as DAB, DVB-H, or MediaFlo be required?
Join Kamil Grajski, VP of Engineering at QUALCOMM as he shares his insights into the future of Mobile TV at this month's meeting.


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