October 22, 2009, Thursday @ 6 pm
Sacramento Marriott (click for driving instructions)
11211 Point East Drive,
Rancho Cordova, CA
Cost: Members free;
Non-Members - $50 before 10/18; $60 after
Networking: 6:00 to 7:00 PM
Speaker & Discussion : 7:00 - 8:30 PM
More Networking: 8:30 to 9:00 pm
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Strategy to Execution in These Trying Times
Why have a strategy? We’re finally getting something
done!
·
The
market changes so rapidly it’s impossible to execute on
a strategy.
·
We’re in survival mode. We take every deal that comes
along.
·
The
executives don’t agree on a strategy so how can we
execute one?
·
Our
developers think the strategy is flawed so they have
stealth projects.
Strategy takes time that we don’t
have. Connecting the work to strategy slows down
execution of the work. We can’t afford to stop executing
for a minute because we have limited time, money, and
resources. During these tough economic times, our
philosophy is to
just do it!
STOP!
You don’t have the luxury
of working on the wrong tactics. Good strategy helps you
filter out bad tactics so you can focus on what is most
important to your long-term viability in the market.
Join Barbara Nelson from Pragmatic Marketing to learn
which high value activities will:
·
Give you market insights
·
Drive alignment between executives and workers
·
Communicate the strategic vision to marketing, sales,
development
·
Provide market feedback to help you adapt and improve
along the way
Show leadership by bringing market
expertise to the strategic planning process. Align your
team around a strategic vision to drive execution
towards building products people want to buy.
About Pragmatic
Marketing
Since 1993,
Pragmatic Marketing has trained over 60,000 product
managers and product marketing managers. Adopted by
thousands of companies, The Pragmatic Marketing
Framework™ is a market-driven model to manage and market
technology products.
Speaker
Barbara Nelson, Pragmatic Marketing
With more than 20 years of experience
in the software industry, Barbara Nelson is an
evangelist for market-driven products and has
been an instructor for Pragmatic Marketing since
2000. Prior to joining Pragmatic Marketing,
Barbara served in product management and
marketing positions for an enterprise accounting
and finance software company, launching several
products following the Pragmatic Marketing
Framework. As vice president of product
marketing, she worked closely with product
managers, marketers and developers, showing the
value of using market facts over opinions. She
attributes her success to actively listening to
the market, building products people want to
buy. “Outstanding,” “awesome,” “incredibly
effective” and “kept your attention” are just
some of the words seminar attendees use to
describe Barbara, who does a great job of
introducing real-life examples people can relate
to during her seminars and many industry
presentations.
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Payment
Online Registration for
non-members is closed. You can attend by paying the
cover charge of $60 at the door. Thank you | 
