Positioning Your Product/Service in the
new economy
w/ Paul Wiefels,
Co-Founder & Managing Director, Chasm
Group |
Sacramento Marriott (click for driving
instructions)
11211 Point East Drive, Rancho Cordova, CA
Cost: Members free;
Guests - $50 before 05/23; $60 after or at
the door
Networking & Reception: 6:00 to
7:00 PM
Panel Discussion: 7:00 - 8:30
PM |
Download this event into Outlook |
Member RSVP
|
Guest Payment
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With
dwindling budgets and cost-sensitive customers,
positioning your product or service has become more
critical than ever before.
Every vendor is battling for the slice of the
customer’s spending and as such, you need to position
and price your product to be perceived in the right
away. Pricing,
which has become even more important in the current
meltdown is a critical element of your overall
positioning as well. In
tough economies, people demand proven value and more
skeptical than ever of unfounded claims, overhyped value
propositions and dubious contributions to their business
and lives.
Join Paul Wiefels from Chasm Group as he shares some of
the best practices and success stories from leading
technology vendors and shares with you the art and
science of positioning technology-based products. He
will address some of the following topics:\
-
What role does strategic positioning play in the
current market climate?
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How do you position your product effectively versus
your competitors?
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What are the elements of an effective value
proposition?
What makes a value proposition relevant?
-
Are the benefits you claim the same ones that
customers value?
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Pricing for cost vs. value: Which models work and
which do not?
-
What role do ROI play in the new business climate?
Do you know what the true cost of adopting
your product really is?
-
How does a chosen value proposition influence your
business model?
If you are a Founder, CEO or VP of
Marketing of a technology-based business, you cannot
afford to ignore this event. Register Today to
reserve your spot.
Paul
Wiefels, Co-Founder & Managing Director, Chasm Group
Paul Wiefels is a managing director
and original partner in The Chasm Group having joined
Geoffrey Moore at the inception of the firm. He provides
counsel to companies and organizations—from start-ups to
the Fortune 500—in the areas of corporate, business, and
market development strategy and specializes in marketing
and positioning strategy. He is the author of The
Chasm Companion: Implementing Effective Marketing
Strategies for High Technology Companies, published
in 2002 by HarperCollins.
Mr. Wiefels' unique career background
began in the consumer marketing sector where he served
as an advertising agency account director, working in
the packaged goods and financial services sector. Prior
to joining Chasm Group, he served as director of
consulting for Landor, the world's largest branding
consultancy. Prior to Landor, he was worldwide director
of product marketing for Ingres Corporation (now part of
Computer Associates). Mr. Wiefels began his high tech
career with Apple Computer serving in marketing
management positions with Apple's U.S. and International
operations. Mr. Wiefels earned a Bachelor of Science
degree from the University of Southern California and an
MBA from USC's Marshall School of Business. He has
served as a faculty lecturer in the California State
University system, and currently lectures at Pepperdine
University and Stanford's Graduate School of
Engineering. He serves on the boards of directors of
Taproot Foundation Radiient Technologies and serves as
an advisor to Portview Communication Partners, a venture
capital fund that invests in the communications sector.
GUEST
REGISTRATION - $50 before 5/23 ; $60 after
"Guests" : Investors
(Angel/VC/Private Equity), Professionals who work for
technology, telecom, life sciences, medical device,
clean energy, internet related businesses and other
entrepreneurs. If you are a management or technology
consultant, you may be eligible to attend as a guest.
Guests can attend two meetings before they sign up as a
member NO SERVICE PROVIDERS PLEASE
Service Providers : CPAs, Bankers, Attorneys,
Realtors, Marketing Services Firms etc must get
pre-approved before registering for this event. Please
contact us to confirm your eligibility(Email
must include full contact information.
Guests can attend a maximum of two meetings before they
should sign up as a member.
Note : You will receive an automatic email from Paypal confirming your
payment. That serves as confirmation of your
registration for this event. You will also receive a
email with additional details on or before Monday (May
25th) which will have additional details regarding the
event (parking, meeting room etc). |
