Driving Product
Innovation Through Open Platforms & Social Media
   
May 27 2010, Thursday @ 6:30 pm
Sacramento Marriott (click for driving instructions)
11211 Point East Drive,
Rancho Cordova, CA
Members attend free as always
Non-Member Cost :
$50 before 5/22; $60 after
Networking:
6:00 to 7:00 PM
Speaker :
7:00 - 8:15PM
More Networking: 8:15 to 9:00 pm
Add
to Calendar
Member RSVP
Non-Members
|
|
|
A
social media business
strategy
is more than having a bunch of followers on Twitter or
having fans on facebook. It is about understanding how
social technologies impact your bottom line and how you
can leverage them to accelerate your business.
Now, innovative companies are applying
social media
and open innovation capabilities that leverage end-users for a
powerful new approach to product development, also known
as NPD 2.0 (New
Product Development
2.0). NPD 2.0 can enable companies to co-create
better and richer products in a reduced timeframe in an
unprecedented manner. This is where
Product Innovation
meets Social Media. And we've have an expert panel this
month which addresses relevant topics such as:
·
What are some of
the most
successful
examples of
co-creation with
users?
·
What are the
most useful Web
2.0/social
networking apps
to support a
closer
collaboration
with resources
external to the
organization?
·
How are open
innovation
platforms being
integrated into
R&D initiatives?
·
How can
companies
harness Internet
buzz – including
the negative –
to enhance their
brand?
·
What challenges
will companies
face as they
apply NPD 2.0 to
their products?
At the next
TechCoire meeting, you will meet a
panel of experts who will share their secrets and
strategies on how you can actively leverage social media
to advance your product development efforts and boost
bottom line.
Panelists
Margaret Francis, VP, Scout Labs
Anand, Chhatpar, CEO, Brain Reaction
Naveed Moosa, General Manager, Innovaro
Moderated by Patrina Mack, Vision & Execution
Panelists Bio
Margaret Francis, VP of Products, Scout Labs
Margaret is responsible for
product vision and execution in a way that meets client
requirements. She brings to her role strong strategic
planning skills and deep product marketing and
technology management experience. As the former Director
of Strategy at Avenue A / Razorfish, Ms. Francis
developed marketing and technology strategies for
Fortune 500 companies and led cross-functional teams of
technologists, creatives, business analysts, user
experience and client service professionals to deliver
web sites, digital marketing services and integrated
marketing programs. Her clients have included major
consumer brands such as Visa, Nike, JC Penney,
Williams-Sonoma and BP. Ms. Francis has also worked as a
brand strategist with Prophet and a strategy consultant
at the former marchFIRST/USWeb/CKS. Ms. Francis holds a
BA in Art and Art History from Yale University and an
MFA from SFAI
Anand Chhatpar, CEO, Brain Reaction
Anand has been named by BusinessWeek as one of the “Best
Entrepreneurs Under 25″ in October 2005, and has been
featured by CNBC among their “Young Turks” a show
featuring upcoming young leaders. He started his first
company, Pyxoft Infotech Pvt Ltd., even before coming to
study in the United States. In just his second year in
college, Anand was involved in his second start-up, OZ
Innovations and went on to sell the product
internationally in a retail chain of over 72 stores.
Anand graduated from the University of Wisconsin-Madison
with a stellar academic record supplemented by his
research in various fields within Computer Engineering.
He holds 8 issued U.S. utility patents. Anand has
interned twice at Pitney Bowes Advanced Concepts and
Technology Division. Anand is fond of meeting exciting
new people and believes that opportunities can be
created in any field. His connections in India and in
the U.S. cover a wide spectrum of leaders in technology
and business.
Naveed Moosa, General Manager, Innovaro
Naveed Moosa is a Principal in Innovaro Strategos'
Chicago office with over eighteen years of experience in
helping companies innovate and implement growth
strategies. He has driven innovation inside large
multinationals as an employee and a consultant. He is
practiced at the art of building a pro-change
constituency while guiding the organization towards a
compelling new vision of the future. At Strategos,
Naveed also leads the exploration, design and
application of new methods and new technologies to
radically improve the quality and speed of innovation in
large enterprises.
Patrina Mack, Managing Partner, Vision & Execution
Patrina Mack consults with established and emerging technology
companies in the U.S., Europe, Russia and Israel. Vision
& Execution works with clients to optimize their product
and business strategy to enhance customer adoption and
market penetration. She has more than 20 years
experience in business-to-consumer and
business-to-business product, marketing and operational
strategy and implementation. Her industry expertise
spans the Internet, telecom, software, cleantech,
financial services, and consumer products. Vision &
Execution clients include Agilent, Cisco, Intuit,
Macromedia, Nuance, Oblicore, Visa, Voxify and Wind
River. In addition to her consulting practice she leads
workshops and teaches courses in the areas of Green NPD:
Design for the Environment, NPD 2.0 and Developing
Products Customers Want to Buy. Prior to founding her
consulting practice in 1999, Ms. Mack was responsible
for the global launch of NetGravity’s SaaS solution.
NetGravity, one of Forbes' ASAP Dynamic 100 Companies,
introduced the first ad serving software. At
her previous company, AirTouch, she was responsible for
identifying market opportunities for PCS wireless,
international licenses and new services. Ms. Mack
started her career consulting with Urban Wallace &
Associates serving the consumer products and financial
services industries.
Registration & Payment for
Non-members
|
