The going is tough and everyone is
watching their spending closely. Marketing budgets are
being slashed drastically. As the CEO or VP of Marketing
for your business, you can't stop promoting your brand
as it is a crucial part of your demand generation
activity. This begs the question : how do you
cost-effectively promote your brand in the current tough
economic environment?
Discussion topics will include:
-
Positioning your brand - Do’s and Don’ts on brand
awareness and perception.
-
How to increase marketing
effectiveness on a tight (or non-existent) budget
-
Leveraging Social Media –
Moving beyond SEOs and Blog
-
Lessons from world’s top
brands on managing your brand
-
Stretching Your $ - Best
Practices, Free Tools & Resources
Seating is limited to non-members. Register Today.
Panelists:
- Andy Smith, Past Vice President, Corporate Marketing,
Dolby
- Christine Vermes, Corporate Brand Director,
Intel Corporation
- Eric Bischoff, Partner, Bischoff-Hervey
Entertainment & Past President, WCW
- Greg Sieck, President, SieckGrowth Branding
- Scott Hervey, Partner, Weintraub Genshlea
Chediak, Moderator
Andy Smith, Past Vice President,
Corporate Marketing ,Dolby Laboratories, Inc.
Through January 2009, Andy oversaw Dolby’s Corporate
Marketing group worldwide comprised of Global Brand
Marketing, Market Research, Internet Marketing, Press
Relations, Internal Communications, Creative Services,
Marketing Communications and Tradeshow teams. Prior to
joining Dolby, Andy served as Vice President of
Marketing at LiquidWit, Inc., a self-service creative
marketing agency, where he led sales and marketing,
developed and implemented product, brand, and
communications strategy. Leading up to LiquidWit, Andy
was General Manager of the Entertainment Business Group
at BIGWORDS, a college-focused demographic online
retailer, where he oversaw business operations as well
as business development, product design, communications
strategy, and strategic relationship development. Prior
to BIGWORDS Andy managed Intel’s business campaign,
driving the messaging strategy and the marketing mix
while integrating corporate and product strategy.
Before earning his MBA, Andy worked as a management
consultant for Integral Inc. and PriceWaterhouseCoopers.
Andy holds an MBA from the Anderson School at UCLA, and
a BA in Economics from Pomona College.
Eric Bischoff, Partner,
Bischoff/Hervey Entertainment
Eric is a partner in Bischoff / Hervey Entertainment
Television, a Los Angeles based firm specializing in
content creation and production for various broadcast
outlets and has created and produced pilots and
television series for networks including: Spike TV, A&E,
E!, Country Music Television, Tru-TV, Biography and
VH-1, including the critically acclaimed
Scott Baio is 45
and Single and
Scott Baio is 46 and Pregnant,
Hulk Hogan
Celebrity Championship Wrestling and critically
acclaimed
Confessions of a Teen Idol.
Prior to forming BHE, Eric Bischoff served as an
executive at Turner Broadcasting, responsible for
growing the WCW brand. Eric began at Turner as an
Executive Producer in 1993, was promoted to Vice
President in 1994, Executive Vice President in 1996, and
then President in 1998.
During his tenure he produced over 2,500 hours of
original programming for TBS and TNT (almost half of it
live), 79 Pay-Per-View specials that generated over
$300million in gross revenues, and produced
approximately 1,500 live events throughout North
America, Europe, and Japan.
In addition to his work in the television
industry, Eric Bischoff recently added the title of “New
York Times Best Selling Author” to his list of credits
with the release of “Controversy Creates Cash” in the
fall of 2006
Christine Vermes, Corporate Brand Director,
Intel Corporation
Christine has nearly 20 years of progressive marketing
experience in brand strategy, corporate brand identity,
campaign strategy, creative development and integrated
marketing and press relations. At Intel, the world’s 7th
most valuable brand, Christine most recently drove the
corporate reputation campaign designed to strengthen
brand loyalty and bolster corporate reputation with
opinion leaders. Her campaign helped to reverse a
decline in corporate reputation as measured by a move in
ranking to #3 from #16 on the Wall Street Journal Harris
Interactive Poll – Intel’s highest ranking in the 9-year
history of the index. Throughout her career at Intel,
Christine has worked in all aspects of marketing
including the specialized practices of brand identity
where she led the team in refining Intel’s identity
system and press relations where she managed the
worldwide launches for the Pentium and Centrino
brands. Prior to Intel, Christine worked at a Silicon
Valley PR agency and an East Coast software start-up.
Greg Sieck,
President, Sieck Growth
Greg Sieck is a 25
year brand marketing expert having worked in
advertising, marketing operations and consulting for a
variety of consumer and B2B brands. His most visible
work prodded beer drinkers to "Stop and Taste the
[Miller] High Life," cell phone users to "make their
[AT&T] Wireless phone their only phone" and fast-food
fanatics to "Think Outside the Bun" at Taco Bell. As VP
Brand and Advertising at Intel, Sieck led the global
launch of the Intel Centrino Mobile Technology brand,
resulting in 7 million new "Unwired" laptop users within
the first 12 months of availability. He was responsible
for developing the global positioning and launch program
for the Avaya brand, and introduced multiple new
products for Mazda. Greg is a member of the CMO Council,
IAF and AMA and is often quoted in industry and trade
press for his expert opinions on branding and marketing.
Scott Hervey, Partner,
Weintraub Genshlea Chediak, Moderator
Scott Hervey is a corporate attorney who works with
technology and entertainment/new media companies, as
well as brand driven companies on issues concerning
Intellectual Property acquisition, and protection, the
Internet, licensing and entertainment law. Utilizing his
extensive knowledge and experience in trademark law,
Scott has successfully guided clients in a variety of
industries (from gaming machine manufacturer Aristocrat
Technologies, to the Palms Casino and Resort in Las
Vegas, to retail operators such as Sherry Fitzpatrick,
publicly traded medical device company Thermogenesis, to
sports and entertainment figures Hulk Hogan and Chris
Webber) in the domestic and international trademark
registration process for thousands of trademarks. Scott
also assists his clients in protecting their valuable
brands through trademark infringement litigation, domain
name infringement arbitration, and proceedings before
the United States Patent and Trademark Office and
Trademark Trial and Appeals Board. Scott is one of a
handful of entertainment lawyers in Northern California
and his work as a talent agent prior to law school gives
him a unique understanding of the industry. His
experience in the music, television and independent film
industries allows Scott to represent his clients in a
wide variety of entertainment transactions.
GUEST
REGISTRATION - $60 online or
Become a member now and attend for free.
NO SERVICE PROVIDERS PLEASE
"Guests" :
Investors
(Angel/VC/Private Equity), Professionals who work for
technology, telecom, life sciences, medical device,
clean energy, internet related businesses and other
entrepreneurs. If you are a management or technology
consultant, you may be eligible to attend as a guest.
Please
email us if you need to confirm your eligibility.
Guests can attend a maximum of two meetings before they
should sign up as a member.
Note : You will receive an automatic email from
Paypal confirming your
payment. That serves as confirmation of your
registration for this event. You will also receive a
email with additional details on or before Monday (March 23rd) which will have additional details regarding the
event (parking, meeting room etc). |
