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Strategies To Drive Revenue in a Recession Sacramento Marriott (click for driving instructions) 11211 Point East Drive, Rancho Cordova, CA Cost: Members free; Guests - $50 before 2/22; $60 after Networking & Reception: 6:00 to 7:00 PM  Panel Discussion: 7:00 - 8:30 PM
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VC’s and Angels are sitting out deals, waiting to see where the economic crash will take us in 2009.  To fuel their companies, entrepreneurs must become more effective at generating revenue and cash flow without investment capital.   Unfortunately, the unstable economy has made that difficult, too.  What does it really take to be heard over the noise to create customer interest?  How can you convince customers that are cutting back on spending to spend on you?  How can you execute effective sales and marketing efforts on a shoe-string?

This panel of battle-proven sales, marketing, and business execs will share their best practices and experiences.  Whether you’re bootstrapping, or trying to stretch the funds from your last round, you’ll want to hear what worked, and what didn’t, in getting the revenue machine started.  Discussion topics will include:

§  Maximizing sales and marketing effectiveness on a tight (or non-existent) budget
§  Differentiating your company from all the other vendors claiming to have great technology
§  Building credibility with large accounts, or attracting a large consumer user base
§  Identifying and reaching key decision-makers
§  Mistakes to avoid when pitching your product or service 
§  How to evaluate sales people you are hiring, and motivate them to join your cause

If you are a startup and looking to increase revenue in 2009, then this is a "must-attend" event for you.

Panelists 

Rajat Paharia, Founder & COO, Bunchball
Rajat Paharia is the founder and Chief Product Officer of Bunchball, creators of Nitro - the platform that's driving user engagement on sites across the internet. Nitro distills concepts from behavioral economics and game design into a web service that major media companies, social networks, ISPs, and others are using to drive user behavior and increase engagement on their web sites. Rajat's skill set combines a unique understanding of technology and design that stems from a four year career at design firm IDEO where he was co-director of the Software Experiences Practice. While there he worked with clients including AT&T Wireless, Avaya, Microsoft, McDonald's, HP and Philips. Before IDEO, Rajat worked at Philips Consumer Electronics, IBM Research and ViewStar. He has a Masters degree in Computer Science from Stanford University, with a focus on Human Computer Interaction, and an undergraduate degree from the University of California Berkeley.

Igor Shoifot, COO, Fotki
Igor is a co-founder and co-owner of Fotki.com, one of the largest photo sharing companies, with over 1 million members and several million unique monthly visitors and a social networking solution/platform used by such clients as Sears and Telecom Italia. Prior to Fotki, Igor was CEO of Microsoft WebTV's largest entertainment portal, Epsylon Games, and ran and co-founded start-ups in digital video, VoIP, document management and software development. He published articles and interviews on technology, Internet business and digital media in Venture Beat, TV Technology, eMedia, Dagens Industri Magazine, Outsourcing Offshore and other publications. For 8 years, Igor has taught graduate and undergraduate courses in digital media, online advertising and marketing, e-commerce and e-business at New York University and other schools. He has an MBA from Boston University and PhD from the Russian Academy of Sciences.

Lilia Shirman, Managing Director, The Shirman Group - Moderator
Lilia Shirman is a technology industry executive, author, and advisor.   She is the founder and Managing Director of The Shirman Group, a consulting firm that helps technology innovators identify and pursue new revenue streams and growth opportunities.  Shirman Group clients include large companies like BEA Systems/Oracle, CA, Intervoice, and Symantec, and rapidly growing new ventures.  Ms. Shirman focuses on helping her clients become more relevant to customers and expand their market reach.   Before founding The Shirman Group, Lilia held leadership roles in product, solution, and industry marketing, strategic alliances, and business development at BEA Systems. She also helped firms including HP, Cisco, and Compaq with corporate operations and planning as part of Accenture’s strategy practice.  Lilia is the author of the upcoming book, 42 Rules for Growing Enterprise Revenue and currently serves on the advisory boards of two start-up ventures. She holds a B.S. in Engineering from U.C. Berkeley, and an M.S. in Technology Management from Stanford University.

GUEST REGISTRATION -  $60 online
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"Guests" : Investors (Angel/VC/Private Equity), Professionals who work for technology, telecom, life sciences, medical device, clean energy, internet related businesses and other entrepreneurs. If you are a management or technology consultant, you may be eligible to attend as a guest. Please email us if you need to confirm your eligibility.

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Guests can attend a maximum of two meetings before they should sign up as a member. Note : You will receive an automatic email  from Paypal confirming your payment. That serves as confirmation of your registration for this event. You will also receive a email with additional details on or before Monday (Feb 23rd) which will have additional details regarding the event (parking, meeting room etc).