nav
 
Tell a Friend
Join Mailing List

Program / Events

2004 - 2010 Past Events   |   2002 - 2003 Past Events


Capturing mindshare and market share in tough economic times
with Libby Gill, Branding Strategist behind Dr Phil Show

Libby Gill

February 25 2010, Thursday @ 6:30 pm
Sacramento Marriott (click for driving instructions)
11211 Point East Drive, Rancho Cordova, CA

Members attend free as always
Non-Member Cost :
  $50 before 2/20 ; $60 after (until 20 spots are sold out)
Networking:
6:00 to 7:00 PM
Speaker :
7:00 - 8:15PM
More Networking:
8:15 to 9:00 pm


Add to Calendar                 Member RSVP                 Non-Member RSVP



In these challenging times, it’s more important than ever that your brand cuts through the clutter and captures the mindshare of your customers and clients.  Because once you’ve got their mindshare – that is, their trust and loyalty - the market share will follow.  So how do you do capture the mindshare? Join Libby Gill, the branding strategist behind the Dr. Phil Show and former head of corporate communications and media relations at Sony, Universal and Turner Broadcasting  at the next TechCoire meeting on Feb 25th as she shares the 5 Strategies for Creating a Powerful Brand.

 

You’ll get bottom-line results to: Create your personal “success spin” so you can succinctly and memorably position yourself and your company in any situation

  • Differentiate yourself from competitors, even when they offer similar skills, services or products

  •  

  • Establish immediate rapport with colleagues, customers and clients

  • Repackage yourself to revitalize your role within your team or company

  • Learn to use the media without letting the media use you

  • Master leadership skills and establish expert status in your field

  • Promote team-building through improved communication, collaboration and connection

  • Build a cycle of continuous improvement and brand excellence to see better bottom-line results fast

 

Speaker Bio

An entertainment industry veteran, Libby Gill spent fifteen years heading public relations and corporation communications as senior vice President at Universal Studios; vice president at Sony Pictures Entertainment and Turner Broadcasting and was also the PR/branding brain behind the launch of the Dr. Phil Show.

Libby is now an internationally respected executive coach, employee engagement expert and bestselling author. She has shared her success strategies on the Today Show, The Big Idea with Donny Deutsch, CNN, NPR, Oprah & Friends Radio Network, Fox News, CBS Early Show, and in Time Magazine, the New York Times, the Wall Street Journal, O Magazine, Good Housekeeping, Self and many more.

 

Libby was instrumental in creating the comprehensive media launch that catapulted Dr. Phil to the highest ratings in daytime television since the Oprah Winfrey Show debuted. After starting her career as a temporary office assistant, in just five years Libby worked her way up to VP of publicity, advertising and promotion at Sony before moving on to Turner Broadcasting and Universal. In one of several unusual career moves, Libby then moved into a creative position and became Vice President of television programming and development for Universal’s Studios USA.

 

Libby’s clients have included Microsoft, Pfizer, USAA, Lycos, Sprint, Capital One, Lockheed Martin, Deloitte & Touche, Hewlett-Packard, Natural Products Association, The Boeing Company, Triad Hospitals, PricewaterhouseCoopers, International Association of Administrative Professionals, Cadbury Schweppes, PitneyBowes, State Farm, Parsons Brinckerhoff, National Kitchen & Bath Association and more.


Non-member Payment - LIMTED SEATING
 
Only 20 non-member spots available for this meeting available on a first come first serve basis.

How did you hear about this event? (Please choose one)
Name & Email of Attendee (Mandatory)
Credit card will be collected on the next page


WAIT : Did you know you could be a member and attend this event for free? Click here to learn more about the upcoming events schedule for 2010 and to join as a member?



   Corporate Sponsors:

    
 
 
   Morrison & Foerster
Home   |   About Us   |   Programs   |   News   |   Resource Directory   |   Membership
Copyright © TechCoire 2001-2010. Click here to view our copyright and privacy statement.